It is relatively late that Alexandre LABAILS discovered the watchmaking world in 2016 when he was 25 years old. However, it was a discovery impossible to ignore as it resonated in him. A strong enough resonance to make him quit everything less than one year later to begin the incredible journey of building his own brand.

Perfectionist and passionate of mechanics, this French engineer specialized in aeronautic engines, coming from a family of musicians and artists found, in haute horology, his ultimate way of expression.

Coming from nowhere, unknown to the watchmaking industry, he nevertheless cultivates the desire to create watches among the most extraordinary in the world.
Nothing is too complicated, nothing is too beautiful. He sets no constraints to achieve his purpose, despite the very high development times and costs that such an approach requires.

His passion, his ambition and his vision have brought some of the best talents of swiss watchmaking to work with him. Five years later, this work allows the brand to introduce its very first product.

In defiance of any obstacle, he named it Temerity.