LABAILS SA respects your right to privacy in the online world when you use our Site. This Policy explains how and for what purposes we use the information collected about you through our Site, in our boutiques, our offices, via online and offline programs or events.


By using our Site or by giving us your personal data, you accept the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please refrain from using or visiting our Site or providing personal data.

LABAILS reserves the right to make changes to this Privacy Policy at any time and we will communicate to you any substantial changes.


We only collect personal information that is necessary for a specific purpose or that you provide to us with your consent, based on your actions and behaviours or for a legitimate reason:

  • Personal contact information such as name, email, phone number, picture and demographic information, including age, gender or location;
  • Information about your watch, such as series number, date and location of purchase;
  • Payment information, such as credit card and bank information;
  • Your comments and user-generated content, including any photos, videos and personal stories that you share with us.
  • Video images when you visit one of our boutiques or offices

We also use cookies and other tracking technology which collect certain kinds of information when you interact with our site or open our emails, such as IP addresses, devices or browsing preferences. You can find more information in our Cookie Policy.

We may collect personal data about you from third party data aggregators (e.g. Google), promotional partners, public sources and third-party social networking sites. Such information may include personal data as part of your profile on a third-party social network and that you allow that third party to share with us, pursuant to their rules.


We may collect and use your personal data for a number of purposes, including:

  • to fulfil your orders and purchases including after sales service and any required upgrade of your watch;
  • to respond to your queries or use it for contests you have entered;
  • to contact you for marketing purposes, including sending you information about new accessories;
  • to combine with information, we receive from others to help understand your needs and to provide you with better service, including customizing sites and serving you interest-based advertising;
  • for safekeeping and maintenance of our Site; for reporting; and for risk, dispute and record management;
  • for the security of our boutiques, offices and employees via CCTV.


We may disclose your personal data to our affiliates, in particular our boutiques, and our franchisees. We also disclose data to our service providers, media agencies or messenger platforms, commercial partners, and authorities if so requested by law.

We might also use messaging platforms to communicate with you about your orders or requests. These messaging platforms can be stored abroad, and their privacy policies apply as well.

The LABAILS Site may use third parties such as network advertisers and ad exchanges to serve you ads on third party websites after you leave our Site, and we may use third party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the Site. See more information in our Cookie Policy.

We require such third parties, who may be based outside the country from which you have accessed the Site, to comply with all relevant data protection laws.

When we use social plugins, we may collect and process information relating to your account on social media platforms. The third-party platform’s use of information collected from you (or as authorized by you) is governed by its own privacy policy and your settings on the service.


We take all reasonable technical and organisational measures to protect the personal data we hold against loss, unauthorised access or disclosure and against other misuse. Your personal data will not be sold or disclosed to any other third parties except as provided in the Privacy Policy.

When the personal data that we collect is no longer required for the given purpose, or for legal requirements, we destroy or delete it in a secure manner.


You can request access to the personal data we hold about you by contacting us at You have the right to tell us if you would like to withdraw your consent, correct, update or delete your personal data in our records.

You may also limit the use of tracking technologies (such as cookies for which you can set your browser to warn you before accepting them, or you can simply set it to refuse them).


LABAILS SA, registered in Switzerland under number CHE-346.879.824 acts as “data controller” for the personal data it processes in the framework of this Privacy Policy.
Please contact us by email at; regular mail at LABAILS SA, Route des Acacias 48, 1227 Carouge (GE), Switzerland.

We also invite you to read our Terms and Conditions and Cookie Policy.


We use cookies to help improve your experience of our website. This Cookie Policy is part of our Privacy Policy. It covers the use of cookies between your device and our site. We also provide basic information on third-party services we may use, who may also use cookies as part of their service. This policy does not cover their cookies.


A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognize your web browser when you return, additional data that serves the cookie’s purpose, and the lifespan of the cookie itself.

Cookies are used to enable certain features (e.g. logging in), track site usage (e.g. analytics), store your user settings (e.g. time zone, notification preferences), and to personalize your content (e.g. advertising, language).

Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.

Cookies set by other sites and companies (i.e. third parties) are called third-party cookies They can be used to track you on other websites that use the same third-party service.


Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts, and payment processing. We do not use this type of cookie on our site.


Performance cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. They do not collect personal information about you.

We use performance cookies on our site.


Functionality cookies are used to collect information about your device and any settings you may configure on the website you’re visiting (like language and time zone settings). With this information, websites can provide you with customized, enhanced, or optimized content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party services.

We use functionality cookies for selected features on our site.


Targeting/advertising cookies help determine what promotional content is most relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service.

We use targeting/advertising cookies on our site.


We may also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

Several partners advertise on our behalf and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any bonus that they may provide you for making a purchase.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; LinkedIn, Youtube, Instagram, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.



You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the site.


We reserve the right to make any changes and corrections to this Notice. Please refer to this page from time to time to review these and any new additional information.